Helping museums put profit & purpose back into their museum stores

What if your museum store was as inspiring as your exhibits?

I’m Melody Caban, and I help museums like yours connect purpose with profit. Together, we'll transform your retail space into a vibrant asset that drives revenue and deepens visitor engagement, so you can get back to what you do best: your mission.

Did You Know?

According to data from the Museum Store Association, museum stores contribute 5%-25% of their museum’s annual revenue.

That’s a whole lot of revenue.

Museum Revenue

Hesitating to invest in consulting for your museum store?

Consider this: **The cost of not fixing your problems could be far greater.**

What We Do For You

✅Trade chaos for efficiency. We optimize processes and empower your team to focus on what matters.

✅ Free up your staff's time and resources by handing over store development to experts you can trust.

✅ Ditch the guesswork. Use your data to make smart choices that boost your bottom line.

✅ Watch your sales soar as we create a museum store experience that visitors delight in.

✅ Curate a product mix as unique and engaging as your museum's exhibits.

Let's Chat

Who We’ve Worked With

Amon Carter Museum of American Art: Former staff member

University of North Texas

Our Services

Your museum's mission is unique, and your store should be, too. We specialize in crafting tailored solutions that connect your retail space directly to your institution's purpose. We'll partner with you to understand your vision and create a customized strategy that drives results and reflects what makes your museum special.

Retail Services