
Unlock The Profit & Purpose In Your Museum Store
I’m Melody Caban, and I help museums like yours connect profit with purpose.
Through holistic collaboration with your staff - from curators and educators to frontline and development teams - we create a retail experience that extends the wonder of your exhibits, deepens visitor engagement, and drives revenue, freeing you to focus on what matters most: your mission.
What if your museum store was as inspiring as your exhibits?
Did You Know?
According to data from the Museum Store Association, museum stores contribute 5%-25% of their museum’s annual revenue.
That’s a whole lot of revenue.
Museum Revenue
What We Do For You
✅Trade chaos for efficiency. We optimize processes and empower your team to focus on what matters.
✅ Free up your staff's time and resources by handing over store development to experts you can trust.
✅ Ditch the guesswork. Use your data to make smart choices that boost your bottom line.
✅ Watch your sales soar as we create a museum store experience that visitors delight in.
✅ Curate a product mix as unique and engaging as your museum's exhibits.
Our Services
Your museum's mission is unique, and your store should be, too.
We specialize in crafting tailored solutions that connect your retail space directly to your institution's purpose. We'll partner with you to understand your goals and create a customized strategy that drives results and reflects what makes your museum special.
Who We’ve Worked With

American Alliance of Museums

USA Today

Alutiiq Museum

Corpus Christi Museum of Science and History

Association for Cultural Enterprises

Museum of Art and Design
Souvenirs, Gifts, and Novelties Magazine

Texas Historical Commission

American Airlines: Former staff member

Amon Carter Museum of American Art: Former staff member

University of North Texas

Museum Store Association

Las Vegas Market
Must Read Blogs
Hesitating to invest in consulting for your museum store?
Consider this: The cost of not fixing your problems could be far greater.