From Gift Shop to "The Final Exhibit"
Strategic Cultural Commerce and Revenue Optimization for World-Class Institutions
What if your museum store was as inspiring as your exhibits?
At Melody Caban Consulting, we help museums like yours connect profit with purpose.
We shift the perception of your museum store from an afterthought to its rightful role as the "final exhibit" — your last and most critical touchpoint for visitor impact.
Ready to unlock the full potential of your museum store?
Clients & Partners
American Alliance of Museums
USA Today
Texas Historical Commission
Alutiiq Museum
Association for Cultural Enterprises
Museum of Art and Design
Amon Carter Museum of American Art: Former staff member
Museum Store Association
Las Vegas Market
Corpus Christi Museum of Science and History
University of North Texas
Souvenirs, Gifts, and Novelties Magazine
American Airlines
Through holistic collaboration with your staff - from curators and educators to frontline and development teams - we create a retail strategy that extends the wonder of your exhibits, deepens visitor engagement, and drives revenue, freeing you to focus on what matters most: your mission.
Did You Know?
According to data from the Museum Store Association, museum stores contribute 5%-25% of their museum’s annual revenue.
What We Do For You
✅Revenue optimization for mission-driven institutions
✅ Free up your staff's time and resources by handing over store development to experts you can trust
✅ Ditch the guesswork. Use your data to make smart choices that boost your bottom line
✅ Watch your sales soar as we create a museum store experience that visitors delight in
✅ Curate a product mix as unique and engaging as your museum's exhibits
Our Services
Your museum's mission is unique, and your store should be, too.
With nearly two decades of industry experience, we partner with diverse institutions - from art and science to cultural and history museums - to maximize both the profit and purpose of their retail operations.
We specialize in crafting tailored solutions that transform your retail space into a powerful, revenue-driving extension of your institutional mission. Let us partner with you to develop a customized strategy that drives results and authentically reflects what makes your museum special.
Book Your Free Discovery Call
Process
Let’s Talk
Schedule your free Discovery Call to discuss your goals and the roadblocks your store is facing.
It’s a no-pressure chat to see how I can help.
Get Your Plan
I'll build a custom proposal just for you. It will clearly outline the project scope, your tailored plan, and a straightforward price with no surprises.
Work is project-based, giving us the flexibility to tackle a single challenge or manage a complete retail transformation.
Start The Transformation
Ready to go? Just approve the proposal, and we'll handle the rest with easy digital forms and a client portal.
Then, the exciting work of transforming your museum store begins!
Industry Expertise

