Melody Cabán Consulting is a Latina-owned consulting service that cracks an urgent problem facing museums: The desire for a top-tier museum store while not having the dedicated in-house expertise or bandwidth to manage it. Melody Caban Consulting provides thoughtfully sourced product mixes, POS system insights, merchandising, and even team training. Specializing in a mission-driven approach to museum stores, operations, visitor services, and earned revenue.

Proudly Millennial, Latina, and Woman-owned, Melody Cabán Consulting operates from the heart of Texas, bringing diverse perspectives and innovative strategies to the forefront of museum retail.

Melody Cabán

I’m a seasoned expert who helped (literally!) re-write the book on museum stores. My work has increased store bag values by 60% and even quadrupled online sales while earning features in local and national magazines like USA Today.

Yes, I enter and exit through the gift shop.

My strategy harnesses a potent combination of analytical precision and rich industry insights to drive growth and foster deep engagement. My passion lies in crafting tailormade solutions that empower your institution to offer world-class experiences.

I've shared my expertise on a global scale, educating industry professionals through collaborations with prestigious organizations like the American Alliance of Museums (AAM), Museum Store Association (MSA), Las Vegas Market, and the International Council of Museums (ICOM).

Fluent in English, Spanish, Nonprofit, AI, and Gen Z Slang.

Ready for an earned revenue revolution?