4 Quick Wins to Boost Your Museum Store Before The End Of 2024
Looking to give your museum store a boost? Here are four quick and easy tips to help you increase sales and enhance the visitor experience:
Holiday Review
Take some time to reflect on the holiday season. What worked well? What didn't? Put this down while it’s still fresh so you can use this information to identify areas for improvement and set goals for the upcoming year.
Friendly Competition
A little friendly competition can go a long way. Challenge your staff to use their creativity in displays for products that haven’t been moving. You know the ones! It’s a fun way to get zombie items out the door.
Take A Tour
Put yourself in the shoes of a customer. Take a walk through your store to refresh the shopping experience. Does that book keep falling over? Grab a stand. Not sure about the price of something? Get those price stickers ready.
Leverage Social Media
Make a simple video of walking through the store for social media (think TikTok, Facebook Stories, or Instagram Stories).
While you’re at it, remember to share your holiday hours!
Bonus:
Track Your Wins
If you aren’t tracking your wins, it’s time to start! Whether it's a record-breaking sales day or a positive customer review, take a moment to note them down. Use this data to highlight your store, share with museum staff, and be ready for your review.
Falalalala
Give your staff the ability to skip songs on the holiday playlist. This has been a long year for everyone. Let’s not make it feel any longer.
Want to take your museum store to the next level in 2025? Let's work together to create a retail space that reflects your museum's unique story and drives revenue.
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