Museum Store KPIs

• Gross Revenue or Total Revenue: All sales revenue

• Net Sales= Gross Revenue - Discounts & Returns

• Cost of Goods Sold (COGS): Tracks the cost of products sold

• Gross Profit: Net Sales -COGS

• Gross Profit Margin (%): Gross Profit / Gross Sales

  • Measures the profitability of the store's operations

• Revenue Per Visitor: Gross Revenue / Number of Visitors

  • Indicates the average spending by visitor

• Inventory Turnover or Turn Rate: Net Sales / Average Inventory at Retail

  • Assesses how efficiently the store manages inventory

• Conversion Rate: # of Transactions/ Number of Visitors

  • Calculates the percentage of visitors who make a purchase

• Average Transaction Value (ATV): Gross Revenue / # of Transactions

  • Measures the average amount spent per transaction